Monday Oct 23, 2023

Navigating the Challenges of Healthcare Branding and Authority

Show notes:

In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making.


About the guest:

Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.


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Learn more about Jay Parkinson, MD:

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Learn more about Bryan Cush, MS:

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Learn more about Tidal Health Group:

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