Health Impressions: Authority, Acquisition, Retention
Hosted by Bryan Cush, MS, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare. He is accompanied by Jay Parkinson, MD, Chief Medical Officer of Sana, a health plan that delivers high-quality healthcare while keeping costs down. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care and enhancing patient experience and retention through cutting-edge technologies. They’ll be speaking with like-minded industry leaders who will be sharing their learnings and spill some secrets as well. We would greatly appreciate your feedback or if you have an interested guest, please don’t hesitate to reach out to us via email at: media@tidalhealthgroup.com
Listen on:
Episodes
Monday Oct 23, 2023
Monday Oct 23, 2023
Show notes:
In this episode, hosts Bryan and Jay invite Dean Browell, a researcher and strategist at Discover Feedback, to dissect the intricacies of healthcare consumer behavior. Dean specializes in applying ethnography online to decode decision-making processes in the healthcare industry. Listen in as Dean delves into the challenges of healthcare research and the vital importance of assessing available data for decision-makers. He advocates for a holistic approach that combines quantitative and qualitative insights to gain a profound understanding of consumer behavior. Dean questions the relevance of Net Promoter Scores (NPS) and encourages a deeper exploration of the gap between consumer statements and actions. He emphasizes understanding brand perception from the consumer's perspective. Join us to uncover the intricacies of healthcare consumer behavior and its impact on industry decision-making.
About the guest:
Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.
Learn more about Dean Browell:
LinkedIn - https://www.linkedin.com/in/deanbrowell
Website - https://discoverfeedback.com/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
Monday Oct 09, 2023
Monday Oct 09, 2023
Show notes:
Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing.
About the guest:
Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.
Learn more about Lily Ray:
Website - https://lilyray.nyc/
LinkedIn - https://www.linkedin.com/in/lily-ray/
Facebook - https://www.facebook.com/lilyraynyc/
IG - https://www.instagram.com/lilyraynyc/
Twitter - https://twitter.com/lilyraynyc
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:media@tidalhealthgroup.com
Monday Sep 25, 2023
Monday Sep 25, 2023
Show Notes:Join hosts Bryan Cush and Jay Parkinson with guest Jared Johnson, a 30-year healthcare marketing veteran and host of Healthcare Rap podcast, as they discuss the importance of meeting evolving consumer expectations in healthcare. Jared highlights the shift from consumer choices to expectations, the demand for consumer-friendly options, and the role of accessibility, availability, and visibility. He also stresses the value of virtual care in simplifying healthcare for consumers without burdening providers. Discover how consumer-centered experiences shape healthcare's future.
About the Guest:Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself on the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon.
Learn more about Jared Johnson:
LinkedIn - https://www.linkedin.com/in/jaredjohnson/
Website - https://shiftforwardhealth.com/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:media@tidalhealthgroup.com
Monday Sep 11, 2023
Monday Sep 11, 2023
Show notes:
In this episode, hosts Bryan and Jay welcome guest speaker Dr. Zeev Neuwirth to discuss the importance of putting patients first and embracing customization in healthcare. Dr. Neuwirth emphasizes the need to recognize individual patient needs, moving away from a one-size-fits-all approach. He highlights successful examples of specialized clinics for seniors and women's health. The conversation also explores the potential of virtual care and digital solutions for personalized and accessible healthcare. Dr. Neuwirth suggests healthcare can learn from industries like Amazon in terms of personalization and advocates for seamless integration of new digital solutions into traditional healthcare systems.
About the Guest:
Dr. Zeev Neuwirth is a healthcare executive with over 15 years of clinical practice and over 15years of experience in clinical operations, process improvement, population health & Innovation. In August 2017, Dr. Neuwirth launched an award winning healthcare podcast entitled, Creating a New Healthcare, with over 150 episodes posted to date. In 2019, Dr. Neuwirth published his first book, Reframing Healthcare - A Roadmap for Creating Disruptive Change, which achieved #1 status on Amazon in the category of Hospital & Health Policy. In Sept 2023, Dr. Neuwirth published, Beyond The Walls - the Megatrends, Movements & Market Disruptors Transforming American Healthcare which achieved #1 status on Amazon in the category of Hospital Administration. Zeev is an alum of Tufts University and the University of Pennsylvania School of Medicine, and received a Masters in Healthcare Management from the Harvard School of Public Health. He is a popular lecturer at both the Harvard School of Public Health and the Yale School of Public Health.
Learn more about Dr. Zeev Neuwirth:
Website: https://www.reframehealthcare.org/
LinkedIn: https://www.linkedin.com/in/zeevneuwirth/
Order his book: Amazon Link
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
Monday Aug 28, 2023
Monday Aug 28, 2023
Show Notes:In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers.
About the guest:Jerry Hobbs is the president and co-founder of Prairie Dog, a health care marketing group headquartered in Kansas City. Prairie Dog has consulted with more than 250 health systems, hospitals and healthcare organizations, working in all but five states. Prior to Prairie Dog, Jerry led strategy and marketing at a large Midwest health system. He also served as the service line director of a nationally-recognized women’s health service line. Jerry is a respected strategist and frequent speaker in the healthcare category. He earned an MBA from the University of Kansas.
Learn more about Jerry Hobbs:
LinkedIn - https://www.linkedin.com/in/jerry-hobbs-aa87294/
Twitter - @hobbs_jerry
Website - pdog.com
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:media@tidalhealthgroup.com
Monday Aug 14, 2023
Monday Aug 14, 2023
Show notes:Join Bryan Cush and Jay Parkinson in this captivating podcast episode as they interview Bethany Hale, a seasoned marketer with a strong background in consumer-focused industries. The conversation centers around the imperative of being consumer-first, with a particular focus on the healthcare industry. Bethany sheds light on the broken state of the US healthcare system and the intricate nature of the industry that poses challenges to prioritizing consumers. She emphasizes the paramount importance of understanding the needs and pain points of patients, while also stressing the significance of collaboration within the healthcare ecosystem to ensure the optimal patient experience. Bethany shares her personal journey, including her experience at Cedar, a health tech platform that tackled the issue of confusing and painful billing experiences for patients. Listeners gain valuable insights into the complexities of the healthcare industry and the critical role of consumer-centric approaches in providing effective and enjoyable experiences for both patients and healthcare providers.
About the Guest:An award-winning expert creating resonant health-tech brands and impactful full stack marketing programs, Bethany Hale is currently the Chief Marketing Officer at tech-enabled insurance broker, Newfront. Bethany brings more than 25 years of experience across marketing strategy, brand development, digital marketing, and demand generation to this role. Prior to Newfront, Bethany served as Chief Marketing Officer for health-tech platform, Cedar, leading the company through several funding rounds and an acquisition, while supporting ARR growth of more than 8x over 3+ years. She’s a creative storyteller and thought leader who has worked with notable brands including IBM (Watson Health), American Express, Samsung Electronics, Pfizer, Adobe, and Microsoft. She’s also advised several start-up healthcare companies.
Bethany earned an M.B.A. from Columbia Business School and a B.A. in Journalism from Michigan State University. She lives with her daughter and french bulldog in Brooklyn, NY and she fills her free time practicing new plant-based recipes and touring art galleries.
Learn more about Bethany Hale, MBA: https://www.linkedin.com/in/bethany-hale-mba/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:media@tidalhealthgroup.com
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
Join hosts Bryan and Jay as they discover a world of care journeys and patient experiences in an engaging podcast episode featuring Teri Sun, Chief Strategy Officer at White Rhino. With a background in neuroscience and psychology, Teri provides valuable insights into the significance of emotional support and effective communication in healthcare. Together, they explore strategies to enhance communication, address information retention challenges, and optimize patient experiences. They delve into the impact of personalization in healthcare marketing on care journeys and unravel the keys to revolutionizing patient experiences. Tune in to this enlightening discussion and gain valuable perspectives on improving healthcare communication.
Learn more about Teri Sun:
LinkedIn - https://www.linkedin.com/in/teribarrows/
Website - https://www.whiterhino.com/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com
Friday Jul 14, 2023
Friday Jul 14, 2023
Join co-hosts Bryan Cush and Jay Parkinson as they delve into the latest healthcare consumer habits and trends with Reed Mollins, Senior VP of Digital Services at Press Ganey, in this episode. The conversation covers the rise of online research as the primary source for healthcare providers, the impact of friction on patient experience ratings, and the role of the Chief Experience Officer (CXO) in healthcare institutions. With the trend survey results indicating that Generation Z prioritizes ease of scheduling and after-hours availability, the discussion emphasizes the importance of healthcare providers adapting to meet the preferences and needs of this new generation of patients. This trend also reflects the growing consumerization of healthcare, where patients increasingly expect a retail-like experience.
Learn more about Reed Mollins:
https://www.linkedin.com/in/reedmollins/
https://www.pressganey.com/
https://www.linkedin.com/company/press-ganey-associates/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com
Friday Jul 14, 2023
Friday Jul 14, 2023
In this episode, Bryan & Jay speak with Marc Needham, Chief Growth Officer at Combinaut, about healthcare marketing and patient acquisition. Marc shares insights on common problems in healthcare marketing and how his platform helps marketers track the effectiveness of their efforts by analyzing the digital user journey. They dive into the data from a Doctor Finder experience to show the importance of understanding where users drop off and creating a better user experience.
Learn more about Marc Needham:
https://www.linkedin.com/in/marcneedham/
https://www.sparkle.health/
https://www.sparkle.health/match
https://www.linkedin.com/company/combinaut/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com
Friday Jul 14, 2023
Friday Jul 14, 2023
In this podcast episode, Bryan & Jay speak with Matt Fitzgerald, the Chief Marketing Officer of Tend, and discuss the challenges of patient acquisition in the healthcare industry and how patient expectations are increasing due to technological improvements and increased investment. Matt also emphasizes the importance of understanding consumer loyalty in healthcare. Matt explains his passion for healthcare and his desire to make a positive impact through his work at Tend, which aims to modernize and improve the dental experience. The conversation also touches on the importance of leading with the consumer and patient in healthcare.
Learn more about Matt Fitzgerald:
LinkedIn - https://www.linkedin.com/in/matthew-fitzgerald-93b13bb/
Tend - https://www.hellotend.com/
Learn more about Jay Parkinson, MD:
LinkedIn - https://www.linkedin.com/in/parkinsonjay/
Website - https://www.sanabenefits.com/
Learn more about Bryan Cush, MS:
LinkedIn - https://www.linkedin.com/in/bryancush/
Learn more about Tidal Health Group:
Website - https://www.tidalhealthgroup.com/
LinkedIn - https://www.linkedin.com/company/tidal-health-group
YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q
Instagram - https://www.instagram.com/tidalhealthgroup/
Facebook - https://www.facebook.com/TidalHealthGroup/
We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at:
media@tidalhealthgroup.com